Shades for Migraine: Join Us to Beat the Stigma!
In 2017, the Association of Migraine Disorders created Shades for Migraine as a way to generate a viral buzz around a disease that affects more than 1 billion people worldwide. The campaign not only provides the migraine community with a fun, easy way to bring positivity to a normally dark and dismal subject but it also strives to reach the general public to fight the stigma and misinformation that surrounds the disease.
How does Shades for Migraine work?
Shades for Migraine challenges everyone to “show they care and wear a pair” of sunglasses on Migraine Solidarity Day (June 21st). Participants spread the message through social media (Instagram and Twitter are the best) by sharing a picture of themselves wearing sunglasses, along with the hashtag #ShadesForMigraine, and challenging others to do the same.
Why sunglasses? It’s simple! Sunglasses are one of the few apparent indicators that someone may be dealing with a migraine attack. Sun and light sensitivity is a common trigger amongst people living with migraine, causing them to turn to their sunglasses for relief.
What is new for 2021?
In usual fashion, Shades for Migraine will be raising awareness in NYC, but this year, a billboard in Times Square will feature our spokespeople and our annual challenge!
Meet the Shades for Migraine spokespeople!
Jo Beckwith and Sophia Gonzon have very different stories, however, what they have in common is that their lives have been deeply impacted by migraine and multiple other comorbid conditions. They are dedicated to raising awareness and spreading the Shades for Migraine message by sharing their experiences.
Jo Beckwith is a YouTuber who has been living with migraine since she was 20 years old (almost 10 years). Beyond migraine, she is also a below-knee amputee. She has shared that living with migraine has been “exponentially more challenging” than her experience losing a limb. From the outside, her amputation is the only ailment that can be seen but ironically the invisible illnesses she deals with are even more debilitating.
Sophia Gonzon is a singer and songwriter who lives with migraine, PTSD, fibromyalgia, arthritis, anxiety, and depression. Her migraine journey escalated in 9th grade after severe bullying incidents. This experience, along with others throughout elementary school, gradually led to PTSD. Since that year, she has dealt with chronic, daily migraine.
You can read more about Jo and Sophia's stories on their Shades for Migraine page.
What can people with migraine do the other 364 days of the year?
Right after Migraine Solidarity Day watch for the annual Shades for Migraine Photo Contest. Once Migraine Solidarity Day is over, the fun will continue as we encourage you to vote on your favorite photos that were posted for Shades for Migraine. Don’t forget to share your photo so you can get the most votes. The top ten photos with the most votes will receive a migraine care package including AxonOptics outdoor migraine therapeutic glasses, WeatherX ear plus Aculief wearable acupressure and PureWine wine filter wands.
Have you taken our Migraine In America Survey yet?